The Irn Bru slogan “Brewed in Scotland from girders” has some truth – Irn bru contains a small percentage of ferric oxide.
Coca-Cola takes a lot of pride in being the world’s favorite soft-drink, but it’s got some tough competition in Scotland. More popular than Coke on a local level, and available with your Big Mac at the local McDonald’s, Irn Bru is an inexplicable hit in Glasgow and the surrounding area. There’s no question about it: Irn Bru is one-of-a-kind. Its orange color reminds the consumer of orange soda, but not exactly; it also possesses a sort of deep, zesty hue that recalls shades of rust, or wine. The initial smell is clean and cool, and vaguely reminiscent of tangerines.
